St Louis has the cleanest single shape of any American city, and a card front is the ideal place for it. The design frames a building inside it.
6 ready-made fronts for St Louis. Pick one, write your message on the back, and we print and mail it.
The Gateway Arch in navy, both legs running off the top of the card, with the domed Old Courthouse drawn in red directly underneath the span and the rest of downtown low behind the trees.
Setting the courthouse inside the arch is the whole idea of the front — the new monument holding the old building, which is the view everybody photographs from the park and rarely gets framed this cleanly.
Baseball season, which organises the summer here, and road trips, since this is the place people stop on the way across the country.
It is also a city people send cards from on the way home from somewhere else, which is why the messages tend to run longer. A card written in an airport at the end of a fortnight has more in it than one written on the second morning of a trip.
The arch from underneath, looking up, which is the photograph that never works and everybody takes anyway. Or the botanical garden, which always works.