Dallas has one shape that everybody recognises and it is not a building anybody works in. The designs lead with it, which is the correct decision.
6 ready-made fronts for Dallas. Pick one, write your message on the back, and we print and mail it.
Reunion Tower — the ball on the stalk — drawn large in red on the right of the card, with the rest of downtown behind it in navy engraving, including the wedge-shaped tower with the notch out of its side.
Two inks doing two jobs: red for the thing you remember, navy for the city it stands in. It reads instantly at postcard size, which is more than most skylines manage.
Business trips, mostly, and the State Fair in autumn. Dallas is one of the most flown-into cities in the country, and a card is a good way to prove you left the airport.
It is also a city full of people who moved here from somewhere colder, and cards back to the place they left are a steady part of what goes out. Usually in January, and usually mentioning the weather.
A neon sign in Deep Ellum, the arts district, a plate of barbecue. Anything at ground level, really — the skyline is already covered on the front.