Raleigh is called the City of Oaks and the design takes that literally, which is the right instinct — the trees here are more distinctive than the buildings.
5 ready-made fronts for Raleigh. Pick one, write your message on the back, and we print and mail it.
Two enormous oaks drawn in navy at either edge of the card, framing the downtown skyline and the domed State Capitol between them, with a red sun and halftone clouds behind the towers.
The framing is what makes this front work. Raleigh has a small skyline, and putting trees the same height as the towers on both sides is a more honest picture of the city than a wide shot would be.
Graduation season, in a state with a great many universities close together, and spring, when the whole city is under pollen and everybody mentions it.
The universities and the companies around them produce a particular kind of card: somebody has taken a job here, and the postcard is how that news reaches an aunt who does not use email.
A farmers market, a campus quad, a barbecue plate. Raleigh is a city of neighbourhoods and none of them look like the skyline on the front.