San Jose is the third largest city in California and the one people assume has nothing to look at. The design answers that with the strangest house in the state.
6 ready-made fronts for San Jose. Pick one, write your message on the back, and we print and mail it.
A rambling Victorian mansion in purple engraving — turrets, gables, a witch-hat roof and a veranda running the length of it — with three green palms standing on the left and cloud drawn in halftone behind.
It is a deliberately odd choice for a city known for offices, and the better card for it. A postcard front should be a thing you would stop and look at, and this is a house people queue to walk around.
Work trips, mostly, and the family visits attached to them. Cards from here tend to go to people who have heard a lot about Silicon Valley and never seen it.
Cards from here also go to parents on the other side of the world, in a city where a very large share of the population moved a long way to work. That is the case this whole product was built around.
Blossom in February, a campus, the hills from a car window. Spring comes here before anywhere else in the country, and that is worth mailing.